Lux Wind Power is a renewable energy developer focused on creating an innovative type of vertical-axis wind turbine (VAWT) that aims to drastically lower the cost and complexity of wind power compared with conventional horizontal-axis turbines. Their design uses a unique external framed structure with multiple blades supported by a network of cables, placing major mechanical and electrical components at ground level, accepting wind from all directions, and potentially allowing turbines to be more closely spaced and cheaper to install. This approach can cut material and maintenance costs, reduce structural stresses, and achieve a lower overall levelized cost of energy (LCOE) than traditional turbines, while also offering advantages for floating offshore applications thanks to a lower center of gravity and lighter rotor construction.